Increasing Your Visibility Online – Guaranteed
It used to be Yellow Pages. Now, it’s Google.
Off-line marketing was confusing enough but the Internet is so fragmented, has so many tools and changes so fast that most small business owners are stuck like rabbits in the headlights, wondering what to do first for their website marketing.
If that sounds like you, help is at hand with an Internet marketing service with over 12 years experience in Internet marketing strategy and promotion.
The important thing to remember is that the “WHAT” is still the same. It’s just the “HOW” that’s different and that is the part that changes and confuses people.
By that I mean, you need to:
• Identify your target market (it’s not everyone)
• Find out what it is that they want (it’s not usually price)
• See how you can create a unique position for yourself (your point of difference)
• Create and test different messages and media (this is much easier, cheaper and faster online than offline)
There are seven main marketing methods to use online.
Here are five ways for you to get going.
- Page 1 of Google – Google Maps – Local – Places
- Higher in Google – SEO – Search Engine Optimisation
- Mobile marketing with Smartphone websites
- Video marketing… without the usual expense
- Email marketing – how to build relationships and a marketing list
- Social media in which everyone seems to be an expert.
- Pay Per Click (which is waaaay more difficult to get right than “experts” will have you believe and only get about 5% of clicks on a page anyway so why bother?)
The key just like off-line, is to have an integrated marketing plan based on your own business’s needs and objectives. You can claim a one hour no-charge, no-obligation consulting session here. From that we can build an online marketing strategy that suits you, your resources and your level of comfort.
Call 021 458089 begin_of_the_skype_highlighting 021 458089 end_of_the_skype_highlighting or email below
For tips and advice to get your site higher in Google register here.
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